Who gives a crock?
Apparently, over 5000 people in just 4 hours do.
In October, Living Direct came to CINSAY to help launch a social media campaign to drive sales and
engage new audiences to the Living Direct brand. Utilizing CINSAY’s Referred MEDIA Affiliate Network and
the CINSAY Smart Container™, Living Direct increased their Facebook fan base by over 5000 people.
More importantly, Living Direct captured 500 new customers. What were they buying? Crockpots!
Over the span of just a few hours, sales through the CINSAY Smart Container had buzz across the
Socialsphere. Bloggers everywhere were talking about the deal. And the only way to get it, join Living
Direct’s Facebook Fanpage and then purchase your Kalorik Slow Cooker directly from within the Smart
Container.
In a white paper released by Covario in October, 2011, 35% of businesses state that the #1 goal of their
social media strategy is to generate SALES. While 24% state that the goal is driving engagement around
their brand.
Clearly, both are critical in building a relationship with your target market. The results from Living Direct’s
campaign hit the mark, but also drove 100’s of comments and viral referrals that simply couldn’t have been
accomplished through any other form of Internet marketing campaign. And with an average Cost per
Acquisition of less than $5, why would you even think about doing it any other way?
